Fortunately excessive packaging and useless mailers are not going away in our lifetimes. So if it’s going to be made, let’s make it beautiful.

This beautiful landfill requires a whole different skill set from digital art works because you have so much more control. Print work requires much more attention to detail from the interaction of ink with paper to typographic rags and line breaks. One mistake can cost you thousands in a reprint. But when you get it right, it’s art.