Pitches
Like a scent that brings you back to your childhood, good advertising and marketing will touch you at an emotional level. They’re familiar, yet new. They express an idea in a way that you never imagined.
Smithsonian Channel was launching a new nature streaming service with shows that were fact checked by the Smithsonian Institution. How do you convince potential subscribers that they should try the 30-day free trial?
THE MAYFLY
Smithsonian Earth was a new subscription based video service with educational nature content that offered a 30-day free trial. Standard marketing language says "30-Day Free Trial. Try it now."
This was to be a campaign based on different facts about the natural world presented in a way that was fun and educational. These campaign episodes were designed to be bumpers that would run at the end of our free, full episodes on YouTube.
Voice Talent (co-workers): Jan Abt (The Mayfly) ; Mehdi Arma (Fly 1); Jea Yoon Lee (Fly 2)
Narrator: Gabriel Herrera
Writing, Animation, Sound: Arnold Hidaka
SINDER
Smithsonian Earth's main competitors were Discovery Channel and National Geographic. Their content went from beautiful high quality educational content to reality TV and alien mysteries.
This piece was to target the the educated 21-35 age demographic.
Voice Talent (co-workers): The Cat: Albert Wong
Narrator: Gabriel Herrera
Music: The Girl From Ipanema - Astrud Gilberto and Stan Getz
Writing, Animation, Sound: Arnold Hidaka